QUESTIONS AND HIGHLIGHTED CORRECT
ANSWERS ALREADY GRADED A+.
If it is not possible to measure the direct effects of a drug, what is used instead? -
ANSWER- Surrogate markers such as blood pressure and cholesterol levels.
What is the name of an observational study that first identifies a group of subjects with a
certain disease and a control group without the disease, and then looks back in time
(e.g. via chart reviews) to find exposure to risk factors? - ANSWER- Case-control study.
Which measure of central tendency is the sum of all observations divided by the number
observations? - ANSWER- Mean.
Which measurement describes the number of new events that occur during a specified
period of time in a population at risk for the event (e.g. lung infections per year)? -
ANSWER- Incidence.
________________ is used to describe the variability of the population mean. -
ANSWER- Standard error of the mean
What term denotes the extent to which a test actually measures what it is supposed to
be measuring, or what we think it is measuring? - ANSWER- Validity.
,What are the Kaplan-Meier analysis and Cox proportional hazards analysis? -
ANSWER- Methods of survival analysis.
What section of a clinical paper describes subjects' entry and exclusion criteria? -
ANSWER- Methods.
Which document sets out how a trial is to be conducted (i.e. the study's general design
and operating features)? - ANSWER- Protocol.
Pharmaceuticals are arguably the most socially important healthcare product. -
ANSWER- True
According to your manual, what describes the predicted relationship between
pharmaceutical companies and genomic research facilities? - ANSWER- Partnerships
between them will not prove immediately profitable.
Prescription drug therapy is not cost-effective for insurance companies and insurance
providers. - ANSWER- False
The high price of healthcare is explained by the high price of medicines. - ANSWER-
False
,One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. - ANSWER- False
Pharmaceutical development is a high-risk undertaking, in which many promising leads
prove disappointing. - ANSWER- True
Pharmaceutical sales are highest in which geographic regions? - ANSWER- The U.S.,
Western Europe, and Japan.
The U.S. accounts for about ______ of the world's pharmaceutical revenues. -
ANSWER- 50%
What event has fueled recent growth in the pharmaceutical industry? - ANSWER-
Population growth and increased life expectancies.
What influences the number of districts in a region? - ANSWER- The regions population
What is an example of the regionalization of healthcare delivery systems? - ANSWER-
California and Florida have different prescription reimbursement policies.
The heart of a pharmaceutical sales team is the Regional Manager. - ANSWER- False
, Most District Managers (DMs) did not start as representatives. - ANSWER- False
How many territories are in a typical district? - ANSWER- 8 to 12
What is the most effective method for grabbing market share? - ANSWER- Comparative
selling.
Pharmaceutical reps mainly visit pharmacies. - ANSWER- False
It usually takes about 1-2 calls to a physician before he/she commits to prescribing your
product. - ANSWER- False
The pharmacist may dispense a product other than what the physician prescribed. -
ANSWER- True
Which of the following would classify as Payers - Employers, patients, pharmacists, or
physicians? - ANSWER- Employers.
How would you define ethical pharmaceutical companies? - ANSWER- Ones that
research and develop novel drugs.