Social Influence -AQA A Level Psychology (Paper 1) Questions & 100% Verified Answers | Latest Update | Already Graded A+

What is conformity, and what is it also known as? Conformity - when people adopt the behaviour, attitudes or values of the majority after being exposed to their values or behaviour. Also known as majority influence. What are the 3 types of conformity? Compliance, internalisation and identification. Define compliance (types of conformity) Accepting the views of the majority, but not really agreeing with them. As the majority influence is superficial, compliance stops when there are no group pressures to conform to. Define internalisation (types of conformity) 2 aka. acceptance. Shows majority influence because they believe the values of the majority. No external pressures to conform. Personal opinion changes because the new norms are internalised. Define identification (types of conformity) When someone conforms to the demands of a given social role in society, even if privately they don't agree with everything the group stands for and there is no change to personal opinion. e.g, teacher, policeman, politician. What are the two main reasons why people conform? Normative social influence Informational social influence