MNM 3702 MARKETING RESEARCH EXAM WITH QUESTIONS AND WELL VERIFIED ANSWERS[GRADED A+] ACTUAL EXAM 100%

MNM 3702 MARKETING RESEARCH EXAM WITH
QUESTIONS AND WELL VERIFIED
ANSWERS[GRADED A+] ACTUAL EXAM 100%




Differnce between marketing and research problem - ANS✔✔---Research
problem is a redefinition of the marketing problem.
Marketing problems covers what has to be done.
Research problem determines what information is needed to make a decision
that will solve the marketing problem.
Opinions - ANS✔✔---
Motives - ANS✔✔---
Levels of awareness - ANS✔✔---
Facts - ANS✔✔---
External secondary data sources - ANS✔✔---
Quantitive research - ANS✔✔---
Quantitive research techniques - ANS✔✔---

, Qualitative research - ANS✔✔---
Qualitative research tachniques - ANS✔✔---
MDDS - ANS✔✔---
MIS - ANS✔✔---A set of inter-related components that collect,process,store
and distribute information to support decision making and control in the
organization.
How MDSS differs from MIS - ANS✔✔---
A trace analysis - ANS✔✔---
Audits - ANS✔✔---
Experiments - ANS✔✔---
A content analysis - ANS✔✔---
3 Types of research - marketing research - ANS✔✔---
Levels of measurement - ANS✔✔---Ordinal -
Ratio -
Interval -
Nominal -
Ordinal - - ANS✔✔---
Ratio - - ANS✔✔---
Interval - - ANS✔✔---
Nominal - - ANS✔✔---
Survey research (measure /observation) errors are - ANS✔✔---
Total errors - ANS✔✔---