HubSpot Inbound Marketing Certification Test (Latest 2024/ 2025 Update) Questions and Verified Answers| Score 100%

HubSpot Inbound Marketing Certification Test (Latest 2024/ 2025 Update) Questions and Verified Answers| Score 100% Q: What is social monitoring? Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations across the internet Participating in art, music, and government Answer: Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Q: What is social engagement? (Version 1) Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations across the internet Participating in art, music, and government Answer: Having conversations with individuals talking about your industry, brand, products, and services Q: True or false? Social content is only used during the attract and delight stages of the inbound methodology. Answer: False Q: Fill in the blank: If you plan to do real-time marketing, you'll need to use __________. An influencer marketing agency Paid advertising Social listening Animated .gifs Answer: Social listening Q: Fill in the blank: Instagram stories are a great way to _____________. demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts drive traffic and engagement Answer: drive traffic and engagement Q: True or false? It's necessary to conduct a social media audit every 2-3 years. Answer: False Q: True or false? Prospects who follow a company's social channels are more likely to convert into customers. Answer: true Q: True or false? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. Answer: True Q: Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. Hotjar Google analytics Quora Buzzsumo Answer: Hotjar Q: All of the following are helpful ways to promote your pillar pages on your website EXCEPT: Top navigation A dedicated section with a CTA near the top of the homepage A link on every website page even if the content isn't relevant All are true Answer: A link on every website page even if the content isn't relevant Q: Fill in the blank: _________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for. Panda Hummingbird RankBrain Penguin Answer: RankBrain