Oxford Cambridge and RSA
Examinations GCENew
BusinessH031/01: The local
business environmentAS Level
with marking scheme
, Oxford Cambridge and RSA
Friday 19 May 2023 – Morning
AS Level Business
H031/01 The local business environment
Time allowed: 1 hour 30 minutes
You must have:
* 9 0 7 3 2 5 1 3 7 4 *
• the Resource Booklet
You can use:
• a calculator
* H 0 3 1 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Use the Resource Booklet to answer the questions in Section B.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 60.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 16 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2023 [601/4674/6] OCR is an exempt Charity
DC (ST) 300762/4 Turn over
, 2
Section A
Put a tick (3) in the box next to the one correct answer for each question.
1 Enterprise is:
(a) a capital resource
(b) a factor of production
(c) a measure of profitability
(d) a reward for taking risks
[1]
2 What is an example of ‘below the line’ promotion?
(a) A marketing campaign on television
(b) A poster on a billboard
(c) An advertisement in a local newspaper
(d) An exhibition at a trade fair
[1]
3 A merger between two soap manufacturers has led to poor communication at management level,
increasing unit costs.
What is this an example of?
(a) An external diseconomy of scale
(b) An external economy of scale
(c) An internal diseconomy of scale
(d) An internal economy of scale
[1]
© OCR 2023
, 3
4 Dunford plc makes light bulbs.
Dunford plc is a:
(a) primary sector organisation
(b) public sector organisation
(c) secondary sector organisation
(d) third sector organisation
[1]
5 J&J’s cost data for the last two years is shown in the table below.
2020 2021
Variable costs £75 000 £85 000
Fixed costs £290 000 £260 000
The percentage change in J&J’s total costs between 2020 and 2021 was approximately:
(a) –5.8%
(b) –5.5%
(c) 5.5%
(d) 5.8%
[1]
6 A workforce appraisal is:
(a) a formal assessment of an employee’s performance
(b) a technique used to increase industrial democracy
(c) a tool used to identify the strengths and weaknesses of a business
(d) a yearly review of the non-financial performance of a business
[1]
© OCR 2023 Turn over
Examinations GCENew
BusinessH031/01: The local
business environmentAS Level
with marking scheme
, Oxford Cambridge and RSA
Friday 19 May 2023 – Morning
AS Level Business
H031/01 The local business environment
Time allowed: 1 hour 30 minutes
You must have:
* 9 0 7 3 2 5 1 3 7 4 *
• the Resource Booklet
You can use:
• a calculator
* H 0 3 1 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Use the Resource Booklet to answer the questions in Section B.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 60.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 16 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2023 [601/4674/6] OCR is an exempt Charity
DC (ST) 300762/4 Turn over
, 2
Section A
Put a tick (3) in the box next to the one correct answer for each question.
1 Enterprise is:
(a) a capital resource
(b) a factor of production
(c) a measure of profitability
(d) a reward for taking risks
[1]
2 What is an example of ‘below the line’ promotion?
(a) A marketing campaign on television
(b) A poster on a billboard
(c) An advertisement in a local newspaper
(d) An exhibition at a trade fair
[1]
3 A merger between two soap manufacturers has led to poor communication at management level,
increasing unit costs.
What is this an example of?
(a) An external diseconomy of scale
(b) An external economy of scale
(c) An internal diseconomy of scale
(d) An internal economy of scale
[1]
© OCR 2023
, 3
4 Dunford plc makes light bulbs.
Dunford plc is a:
(a) primary sector organisation
(b) public sector organisation
(c) secondary sector organisation
(d) third sector organisation
[1]
5 J&J’s cost data for the last two years is shown in the table below.
2020 2021
Variable costs £75 000 £85 000
Fixed costs £290 000 £260 000
The percentage change in J&J’s total costs between 2020 and 2021 was approximately:
(a) –5.8%
(b) –5.5%
(c) 5.5%
(d) 5.8%
[1]
6 A workforce appraisal is:
(a) a formal assessment of an employee’s performance
(b) a technique used to increase industrial democracy
(c) a tool used to identify the strengths and weaknesses of a business
(d) a yearly review of the non-financial performance of a business
[1]
© OCR 2023 Turn over
