AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Version: 1.0 Final *JUN* IB/G/Jun23/E8 8132/2 QUESTION PAPER & MARKING SCHEME/ [MERGED] Marl( scheme June 2023

GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Version: 1.0 Final *JUN* IB/G/Jun23/E8 8132/2 Monday 12 June 2023 Afternoon Time allowed: 1 hour 45 minutes Materials For this paper you must have: • a calculator. Instructions • Use black ink or black ball-point pen. • Fill in the boxes at the top of this page. • Answer all questions. • You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. • If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s). • Do all rough work in this answer book. Cross through any work you do not want to be marked. Advice • The marks for each question are shown in brackets. • The maximum mark for this paper is 90. Please write clearly in block capitals. Centre number Candidate number Surname Forename(s) Candidate signature I declare this is my own work. GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity For Examiner’s Use Section Mark A B C TOTAL 2 *02* IB/G/Jun23/8132/2 Do not write outside the box Section A Answer all questions in the spaces provided. 0 1 . 1 Which of the following is a method of secondary market research? [1 mark] A Focus group B Internet research C Interview D Questionnaire 0 1 . 2 Which of the following describes dividing potential customers into groups based on different characteristics? [1 mark] A Differentiation B Globalisation C Integration D Segmentation For questions with four responses, only one answer per question is allowed. For each question, completely fill in the circle alongside the appropriate answer. CORRECT METHOD WRONG METHODS If you want to change your answer you must cross out your original answer as shown. If you wish to return to an answer previously crossed out, ring the answer you now wish to select as shown. 3 *03* Turn over ► IB/G/Jun23/8132/2 Do not write outside the 0 1 box . 3 Which source of finance could be given to a business to create jobs in areas of high unemployment? [1 mark] A Government grant B Mortgage C Share issue D Trade credit 0 1 . 4 Which of the following is the correct formula to calculate the margin of safety from a break-even chart? [1 mark] A Break-even output + planned (or actual) output B Break-even output / planned (or actual) output C Planned (or actual) output – break-even output D Planned (or actual) output – total costs 0 1 . 5 Which of the following types of business ownership has shareholders, but cannot advertise its shares to the general public? [1 mark] A Partnership B Private limited company C Public limited company D Sole trader Question 1 continues on the next page 4 *04* IB/G/Jun23/8132/2 Do not write outside the 0 1 box . 6 Which of the following is an advantage of trade credit for a business? [1 mark] A Access to supplies without having to pay immediately. B Can raise money from equipment that is not being used. C Money does not need to be paid back. D Suppliers are responsible for repairs and maintenance. 0 1 . 7 Identify two factors a business will consider before deciding on the promotional mix for its product or service. [2 marks] Factor 1 Factor 2 0 1 . 8 Shareholders have a key objective of profit. Explain one reason why this might cause conflict with a different stakeholder group. [2 marks] 0 1 . 9 Explain one problem a business might face when producing an effective business plan. [2 marks] 5 *05* Turn over ► IB/G/Jun23/8132/2 Do not write outside the 0 1 box . 10 Explain one benefit to a business of being more environmentally friendly. [2 marks] 0 1 . 11 Table 1 Extract from an income statement £ 000 Revenue 1080 Cost of goods sold 270 Total expenses 405 Using Table 1, calculate the gross profit margin. Show all workings. [2 marks] Workings Answer Question 1 continues on the next page 6 *06* IB/G/Jun23/8132/2 Do not write outside the 0 1 box . 12 State and explain two pricing methods that a business can use. [4 marks] Method 1 Explanation Method 2 Explanation 20 7 *07* Turn over ► IB/G/Jun23/8132/2 Do not write outside the Turn over for Section B box DO NOT WRITE ON THIS PAGE ANSWER IN THE SPACES PROVIDED 8 *08* IB/G/Jun23/8132/2 Do not write outside the Section B box Answer all questions in the spaces provided. 0 2 Item A: One Day Photography Debbie Day set up One Day Photography (ODP) after completing a photography course at a local College. ODP offers wedding photography and family photography. Her previous job had been in a supermarket, working full time from 10am to 6pm on minimum wage. This made it difficult to spend time with her family. To ensure she is available to pick her children up from school, Debbie would prefer not to travel more than an hour from her home for work. Debbie already owned some camera equipment and decided to run the business from home. This meant she was able to set up the business quickly. Last year Debbie made enough profit to help her buy a new car, something she could not afford in her previous job. Debbie has recently set up a social media account to promote ODP and show potential customers her photos. Many of her previous customers have started leaving reviews and the messenger function has been a great way to answer questions, although people do expect a quick response. A lot of people have ‘liked’ Debbie’s social media posts and photos; however, she is unsure how many have gone on to make a booking. 0 2 . 1 Describe what is meant by the term ‘entrepreneur’. [2 marks] 9 *09* Turn over ► IB/G/Jun23/8132/2 Do not write outside the 0 2 box . 2 Debbie previously worked full time from 10am to 6pm in a supermarket. Analyse one benefit to Debbie of operating ODP as a sole trader. [6 marks] Extra space Question 2 continues on the next page 10 *10* IB/G/Jun23/8132/2 Do not write outside the 0 2 box . 3 Debbie is spending many hours a week updating the ODP social media account and responding to messages. Recommend whether Debbie should continue to use social media to promote ODP. Give reasons for your answer. [9 marks] Extra space 11 *11* Turn over ► IB/G/Jun23/8132/2 Do not write outside the box Question 2 continues on the next page 12 *12* IB/G/Jun23/8132/2 Do not write outside the box Item B: One Day Photography Debbie’s revenue can be unpredictable. She has received an average of two wedding bookings per week this year, but she has very few of these bookings for next year. Table 2 Wedding information per week Average number of wedding bookings per week 2 Average costs per wedding £360 Average revenue received per wedding £1800 As the wedding photography industry is very competitive, Debbie has decided to focus more on family photography. Her plan is to open a studio and upgrade her camera equipment. One of Debbie’s friends is offering to lend her all the money but needs the full amount repaid within six months. Interest rates are currently low so Debbie is considering a bank loan. She could borrow the full amount and pay the money back in fixed instalment