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Summary

Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.

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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 1 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.

Institution
Tilburg University (UVT)
Course
Consument en Marketing (323623B6)









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Wayne Hoyer, Deborah J. Macinnis Consumer Behavior
  • Unknown
  • 9780357721292
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Institution
Tilburg University (UVT)
Study
Bedrijfseconomie
Course
Consument en Marketing (323623B6)
All documents for this subject (69)

Document information

Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 1
Uploaded on
January 30, 2024
Number of pages
14
Written in
2023/2024
Type
Summary

Subjects

  • consumer behavior
  • offering
  • acquisition
  • usage
  • disposition
  • high effort decision
  • low effort decision
  • culture
  • reference group
  • values
  • symbols
  • marketing
  • crowdsourcing
  • perceptual map
  • brand knowledge
  • brand na
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3
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