CIPP/e: Chapter 16 Direct marketing 2023/2024 verified to pass

CIPP/e: Chapter 16 Direct marketing What is not considered direct marketing - correct answers Marketing communications that are not directed at individuals; Messages that are purely service related in nature What regulates direct marketing - correct answers ePrivacy directive and regulation Where ePrivacy directive applies to - correct answers The ePrivacy Directive applies to 'digital' marketing communications - that is, direct marketing communicated over electronic communications networks, such as by phone, fax, email and SMS/MMS What right to opt-out means - correct answers individuals option to request direct marketing to stop What regulation demands from direct marketing even after legitimate interest - correct answers Individuals are always informed of their right to opt out. At the time of the first communication with the data subject; Marketers must allow individuals to opt out across all marketing channels; Data controllers honour opt-out requests in a timely fashion and at no cost to the individual; Personal data be deleted unless retention is strictly required; Profiling data must be removed as well What ePrivacy directive defines as electronic mail - correct answers any text, voice, sound or image message sent over a public communications network which can be stored in the network or in the recipient's terminal equipment until it is collected by the recipie According to ePrivacy directive when opt-out can be used instead of opt-in - correct answers Individuals' details must be collected 'in the context of the sale of a product or a service; The controller must market its own similar products and services; Individuals must have the ability to opt out at the time their contact details are collected; Individuals must be reminded of their ability to opt out in each subsequent marketing communication In direct marketing, what requirements controller must meet according to ePrivacy directive - correct answers Must not conceal or disguise the identity of the sender on whose behalf the communication is made; Must ensure that the message is clearly identifiable as a commercial communication - it should not, for example, attempt to present itself as a personal communication to the recipient; Must ensure that any promotional offers, such as discounts, premiums and gifts, are clearly identifiable as such and that the conditions to qualify for them are easily accessible and presented clearly and unambiguously; Must ensure that any promotional competitions or games, if permitted at all in the relevant member state, are clearly identifiable as such and that the conditions for participation are easily accessible and presented clearly and unambiguously What location data means in ePrivacy Directive - correct answers location data' to mean 'any data processed in an electronic communications network or by an electronic communications service, indicating the geographic position of the terminal equipment of a user of a publicly available electronic communications service According to ePrivacy what information controller must give when processing location data - correct answers The types of location data that will be collected and processed;