Principles of Marketing (MindTap - Cengage Learning) Quizzes | 140 Questions with 100% Correct Answers | Verified | Latest Update 2024

Which of the following activities is not correct about the marketing concept? - Focusing on internal capabilities rather than on customer wants and needs. Which of the following statements is true regarding companies engaged in relationship marketing? - They are focused on improving rapport with current customers When someone gives up something in order to receive something else they would rather have, it is called: - An exchange Shelby is looking to purchase a new car. She knows from her marketing class, that she should research the different models she is interested in and evaluate the alternatives before making such a large purchase. This demonstrates which reason to study marketing? - Marketing is part of everyday life Which of the following is a reason for firms to adopt a societal marketing orientation? - Growing environmental concerns Which of the following statements is a difference between a production orientation and a sales orientation? - A production orientation focuses on the internal capabilities of a firm, while a sales orientation focusses on increasing a firm's profits by using aggressive advertisements. In the context of marketing management philosophies, a sales orientation aims at - pushing manufacturers' products more aggressively to achieve high profits. Which of the following statements is true of production-oriented firms? - These firms survive and prosper where competition is weak.