APR Accreditation: History of Public Relations Questions & Answers Rated 100% Correct!!

Eras of Public Relations --Seedbed Era -World War I Period -Booming Twenties -Roosevelt Era and World War II -Post War Era -Period of Protest and Empowerment -Digital Age and Globalism Seedbed Era - -Public be informed. -Muckraking, social reform, unions -Defensive publicity; journalists hired as interpreters to get news out -Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit) Word War I Period - -Public be informed. -The war to end all wars. -Organized promotion; promote patriotism. Use interest groups. -Key figure: George Creel--The Four Minutemen Booming Twenties Era - -Mutual understanding -Promoting products. WWI publicity techniques used for social science. -Key figures: -Edward Bernays--Crystallizing Public Opinion (1923), Propaganda (1928)-Arthur Page--Performance = Reputation Roosevelt Era and World War II - -Mutual understanding. Depression. World War II -Mass media use. Social responsibility -Key figures: -Louis McHenry Howe--Responsible performance, persuasive publicity -Elmer Davis--Office of War Information -President Franklin D. Roosevelt--"Fireside Chats" Post War Era - -Mutual adjustment. Professionalism. Post-war service economy, consumerism. -Credibility. Associations form, including PRSA. Code of Ethics written. Colleges establish curricula. -TV importance Period of Protest and Empowerment - -Mutual adjustment -Accommodation. Systems theory. Management by objective, functional vs functionary approach. -Technology increasing -Key figure: Marshall McLuhan--Understanding Media, "global village," "the medium is the message