APR Test Practice Questions & Answers Rated 100% Correct!!

What group developed the Certificate in Principles of Public Relations, and when was it launched? - Universal Accreditation Board in 2014 Through what organization is it required that you take the computer-based Examination? - Prometric Testing Center What does the term KSAs mean? - knowledge, skills, abilities Approximately how many questions are there on the exam, and how long do you have to take it? - 100 questions and 2 hours What types of questions are on the computer-based Examination? - multiple choice sometimes with more than one correct answer Which textbook is listed as a resource guide in all sections of the study guide? - Effective Public Relations What abbreviation is used for the four-step process in the study guide? - RPIE How is goodwill defined in the study guide? - value of the intangible assets of a business What is grassroots organizing? - creating social change among average people What is reputation management? - systematic actions and messages designed to influence what people think about an organization Which type of research should typically be conducted first if available, especially if there is a tight deadline? - secondaryWhat area do many people want to skip to without following all of the steps as described in RPIE? Often this is true with inexperienced practitioners who don't have a full grasp of public relations, but even experienced professionals sometimes fall into this trap. - tactics