100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Marketing Consumer Behavior 7th edition - Part 3 The process of making decisions summary H7 - H10 $4.09   Add to cart

Summary

Marketing Consumer Behavior 7th edition - Part 3 The process of making decisions summary H7 - H10

  • Course
  • Institution
  • Book

Marketing for premaster. Extensive summary with a glossary per paragraph and many examples. Part 3 The process of making decisions contains the chapters 7,8,9 and 10. You can download the flip-cards for the glossary below.

Last document update: 6 year ago

Preview 5 out of 28  pages

  • No
  • H7, h8, h9, h10
  • November 7, 2017
  • November 8, 2017
  • 28
  • 2017/2018
  • Summary

1  review

review-writer-avatar

By: Fmaqi • 6 year ago

avatar-seller

Available practice questions

Flashcards 49 Flashcards
Free 5 sales

Some examples from this set of practice questions

1.

Problem recognition

Answer: The perceived difference between an actual and an ideal state.


2.

Ideal state

Answer: The way we want things to be

3.

Actual state / Current state

Answer: The way things actually are

4.

Internal search

Answer: The process of recalling stored information from memory

5.

Consideration (or evoked) set

Answer: The subset of top-of-mind brands evaluated when making a choice

Flashcards 30 Flashcards
Free 4 sales

Some examples from this set of practice questions

1.

Representativeness heuristic

Answer: Making a judgement by simply comparing a stimulus with the category prototype or exemplar

2.

Availability heuristic

Answer: Basing judgements on events that are easier to recall

3.

Base-rate information

Answer: How often an event really occurs on average

4.

Law of small numbers

Answer: The expectation that information obtained from a small number of people represents the larger population

5.

Traditional hierarchy of effects

Answer: Sequential steps used in decision-making involving thinking, then feeling, then behavior

Flashcards 22 Flashcards
Free 4 sales

Some examples from this set of practice questions

1.

Post-decision dissonance

Answer: A feeling of discomfort about whether or not the correct decision was made

2.

Post-decision regret

Answer: The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did

3.

Hypothesis testing

Answer: Comparing prior belief or expectation with new information, such as evidence from experience

4.

Hypothesis generation

Answer: Forming expectations about the brand, product, or service

5.

Exposure to evidence

Answer: Actually experiencing the brand, product, or service

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller JWeijts. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $4.09. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

89358 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$4.09  5x  sold
  • (1)
  Add to cart