DPR3711 PORTFOLIO
Semester 2
October /November Examination 2023
INSTRUCTIONS:
You have two DPR3711 portfolio options, namely the project option and the
internship option. Choose the project option or the internship option. For the
project option, you will have to complete nine (5) assessment activities. For the
internship option, you will have to generate portfolio of evidence during your
internship. Your portfolio should have a cover page; a declaration page; a table of
contents; an introduction; a body (assignment content); a conclusion; in-text
references; and a list of the sources you have consulted. All assessment activities
are compulsory.
1. PROJECT OPTION
The portfolio comprises five (5) assessment activities and you must complete all of
them. The activities cover public relations areas such as public relations research;
public relations planning; media relations; event management; and production. For
more information on these areas, read learning units 1 to 4.
Learning unit 1 : Public relations research
Portfolio activity 1: Media monitoring
As a public relations practitioner, you should monitor all media coverage in national
and international news, including traditional and social media such as blogs, Twitter
and Facebook, and even platforms such as Hello Peter.
· Collect 15 tweets on the Twitter account of an organisation of your choice.
, · Complete a rating report on all the tweets in table format. Your rating report should
indicate the Twitter account, the tweet, the date of posting, and the rating (whether
the story is positive, neutral or negative). Use the following template:
Name of the organisation: ………………….
Twitter Tweet Date of posting Rating
account
· Include at least five screenshots of the tweets. [30]
Portfolio activity 2: Public relations plan
Develop a public relations plan for the Cancer Association of South Africa (CANSA).
For more information on the association, visit https://cansa.org.za/. Your plan should
include the following elements:
o Research (What is the public relations problem or opportunity?) (4)
o Objectives (What do you want to achieve with the PR campaign?) (4)
o Programming (What PR activities will plan to achieve the objectives?) (8)
o Evaluation (How will you measure your PR campaign?) (4)
[20]
Learning unit 3: Media relations and writing
Portfolio activity 3: Media invitation
Write a media invitation to an event to mark International Workers’ Day (or
International Labour Day). The keynote address will be by the Minister of Labour and
Employment, Mr Thulas Nxesi, on 01 May 2023. The theme of the event will
be Building international labour unity and solidarity. For information on the day,
visit: https://www.officeholidays.com/holidays/labour-day.
Marks will be allocated as follows:
Semester 2
October /November Examination 2023
INSTRUCTIONS:
You have two DPR3711 portfolio options, namely the project option and the
internship option. Choose the project option or the internship option. For the
project option, you will have to complete nine (5) assessment activities. For the
internship option, you will have to generate portfolio of evidence during your
internship. Your portfolio should have a cover page; a declaration page; a table of
contents; an introduction; a body (assignment content); a conclusion; in-text
references; and a list of the sources you have consulted. All assessment activities
are compulsory.
1. PROJECT OPTION
The portfolio comprises five (5) assessment activities and you must complete all of
them. The activities cover public relations areas such as public relations research;
public relations planning; media relations; event management; and production. For
more information on these areas, read learning units 1 to 4.
Learning unit 1 : Public relations research
Portfolio activity 1: Media monitoring
As a public relations practitioner, you should monitor all media coverage in national
and international news, including traditional and social media such as blogs, Twitter
and Facebook, and even platforms such as Hello Peter.
· Collect 15 tweets on the Twitter account of an organisation of your choice.
, · Complete a rating report on all the tweets in table format. Your rating report should
indicate the Twitter account, the tweet, the date of posting, and the rating (whether
the story is positive, neutral or negative). Use the following template:
Name of the organisation: ………………….
Twitter Tweet Date of posting Rating
account
· Include at least five screenshots of the tweets. [30]
Portfolio activity 2: Public relations plan
Develop a public relations plan for the Cancer Association of South Africa (CANSA).
For more information on the association, visit https://cansa.org.za/. Your plan should
include the following elements:
o Research (What is the public relations problem or opportunity?) (4)
o Objectives (What do you want to achieve with the PR campaign?) (4)
o Programming (What PR activities will plan to achieve the objectives?) (8)
o Evaluation (How will you measure your PR campaign?) (4)
[20]
Learning unit 3: Media relations and writing
Portfolio activity 3: Media invitation
Write a media invitation to an event to mark International Workers’ Day (or
International Labour Day). The keynote address will be by the Minister of Labour and
Employment, Mr Thulas Nxesi, on 01 May 2023. The theme of the event will
be Building international labour unity and solidarity. For information on the day,
visit: https://www.officeholidays.com/holidays/labour-day.
Marks will be allocated as follows:
