Exam (elaborations)
MKT 301 Benton manages a building supply company. He wants to invite 20 of his most valuable customers
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Question 1. Benton manages a building supply company. He wants to invite 20 of his most valuable customers, who are building contractors, to a golf outing and party. Benton will most likely use the firm's _______ to identify these customers. A. annual sales report B. Internet C. CRM database D. spe...
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