In your own understanding, explain why it is essential to conduct qualitative
research? [5 marks].
Question 2
According to Du Plooy (2013:179–180, researchers conduct different types of
interviews when collecting data. Identify and explain four types of interviews. [8
marks]
Question 1:
Qualitative research is essential for several reasons. Firstly, it allows researchers to
explore complex phenomena in depth and gain a rich understanding of the subject matter.
Unlike quantitative research, which focuses on numerical data and statistical analysis,
qualitative research involves gathering and analyzing non-numerical data such as
interviews, observations, and documents. This enables researchers to delve into the
nuances, meanings, and interpretations of social phenomena, which are often difficult to
capture through quantitative measures alone.
Secondly, qualitative research helps to generate new theories and hypotheses. By
immersing themselves in the research context and engaging with participants, researchers
can uncover new insights, perspectives, and patterns that may challenge existing theories
or provide alternative explanations. Qualitative research encourages open-ended
exploration, allowing researchers to discover and explore new avenues of inquiry.
Additionally, qualitative research allows for flexibility and adaptability. The research design
and data collection methods can be adjusted and refined during the research process
based on emerging findings and new understandings. This flexibility is particularly valuable
when studying complex and dynamic social phenomena, as it allows researchers to
capture and respond to changes and developments as they occur.
Furthermore, qualitative research facilitates the exploration of subjective experiences and
individual perspectives. It provides a platform for participants to express their thoughts,
feelings, and perceptions in their own words, allowing researchers to understand the lived
experiences and unique viewpoints of individuals. This subjective insight adds depth and
richness to the research findings, contributing to a more comprehensive understanding of
the phenomenon under investigation.