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Zusammenfassung BWL Lernfeld 5 - Marktforschung

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Diese Zusammenfassung beinhaltet das Thema Marktforschung. Unterschieden in Distributionspolitik, Produktpolitik, Preispolitik und Kommunikationspolitik. Ziel, Ablauf und zeitlicher Bezug wird ebenfalls aufgelistet. Mit verschiedenen Erhebungstechniken und Erhebungsarten wird die Marktforschung durchgeführt, sowie durch Primärforschung und Sekundärforschung.

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Course: BWL

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Uploaded on: April 14, 2023
Number of pages: 5
Written in: 2022/2023
Type: Summary

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marktforschung
primärforschung
sekundärforschung

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MARKTFORSCHUNG

Es
Marketing mix

Ist die Kombination der Marketinginstrumente, die ein
Unternehmen zur erreichen seiner Marketingziele einsetzt.

Distributionspolitik Produkpolitik

Vertriebssysteme (zentrailer Absatz) Produkt (Gestaltung, Variation)
Absatzwege (direkte Belieferung) Sortiments und Servicepolitik
Absatzformen (eigene Belieferung)
Kommunikationspolitik
Preispolitik
Werbung
Preispolitik (welche Preisklasse) Verkaufsförderung (sale)
Konditionenpolitik (Mengenrabatt, Zahlungsziel) Öffentlichkeitsarbeit
(Veranstaltung, Sponsoring)

, MARKTFORSCHUNG

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Zusammenfassung BWL Lernfeld 5 - Marktforschung

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