BUSINESS 102 ANU Sales & Marketing/ Introduction to Hospitality Sales and Marketing (100% VERIFIED)
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Course
Business Studies
Institution
Cambridge University (CAM)
1. What “Strategic Factors” and “Environmental Factors” should be considered to manage your accounts effectively? Select three of these factors and explain why you think these factors are impo rtant 3 2. Select any two “Maslow’s Hierarchy of Needs” and explain how those needs will imp...
4. What methods can you use to prospect for new clients? List two of these methods
and discuss one advantage and one disadvantage of each selected method............4
5. How would you change your “Sales Call Objectives” in the Covid 19 scenario?
Please explain and provide one example.....................................................................5
6. Select two non-verbal types of communication, and explain how they will play an
important role in your sales call....................................................................................5
7. Select one “Sales Presentation Method” that you will use in your sales call.
Explain two benefits of using this particular method....................................................6
8. Please indicate what method would you use follow up with your clients and why
did you choose this method..........................................................................................6
9. What are two ways that you would use to ensure successful “Account Penetration”
among your existing clients under the current Covid circumstances? Please explain
both points in detail.......................................................................................................7
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