Summary MG 495 Unit 5 Homework

Week 5 Assignment: Google Inc. Executive Summary Google Inc. is thriving and is one of the most successful internet search engines in the industry. Performing well in the stock market, creating an initial stock offering in 2004, that gained lots of attention; the stock market showed overall weakness, but Google performed surprisingly well. Continued innovation will be the key to continued success. Synopsis of the Case Google has been successful; leading the internet search engine industry. Its mission is “to organize the world’s information and make it universally accessible and useful” (Wheelan, Hunger, Hoffman, & Bamford, 2010, p. 8-3). It continued to grow after its initial success by acquiring and introducing various services, applications and products. Despite its success, Google has faced competition from others in the industry that also have sought to connect the user with information and relevant advertising. Relevant Factual Information about the Problem or Decision the Organization Faced Google is a market leader that is at the peak of its product life cycle. It currently has 57% of the market share (Batia, Deep, & Sachdeva, 2012). For Google to continue this business model it must resist being stagnant; it will need to be innovative to continue its current dominance.