MG 495 Unit 7 Homework MG 495

Carnival Corporation & plc Executive Summary Carnival Corporation & plc was originally started 1972 by Ted Arison backed by American Travel Services Inc (AITS); together they purchased two aging ocean liners that needed to be refurbished, were slow, and guzzled gas. The beginning of the company was less than stellar, with the aging liners they were limited the ports of call and increased the minimum stay of passengers to break even. Continuing to lose money, Arison bought out AITS, and within a month showed a profit. From 1974 and beyond Carnival was able to maintain continual growth until the recession, but the company is on the road to recovery. Synopsis of the Case Carnival Corporation, headquartered in Miami, Florida, and London, England. The company is registered as a multinational cruise company. Carnival had a poor start but under the guidance of Arson now holds 50% of the worldwide market share. Carnival s one of the most profitable and financially sound travel companies in the world; with tailor made cruise products, and services. Wanting to towards two major goals of maximizing the return for its shareholders, and to provide the best vacation experience to its guests.