Complete Test Bank Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh Questions & Answers with rationales (Chapter 1-20)

Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh Test Bank Chapter 01 Test Bank Multiple Choice Questions 1. The rise of social media has A. shifted power from marketers to consumers. B. helped to strengthen the shift of power from consumers to marketers. C. helped give rise to the development of online crowd seeking. D. helped marketers like CVS listen and adapt to consumers in real time. E. shifted power from marketers to consumers and helped marketers like CVS listen and adapt to consumers in real time. Answer: E Explanation: Social media is a tool that gives consumers power but also allows firms to listen and react in real time via online monitoring of social media trends. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 01 -01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 2. is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. A. Marketing B. Consumer behavior C. Psychographics D. Demographics E. Psychology Answer: B Explanation: This view of consumer behavior is broader than the traditional one, which focused more narrowly on the buyer and the purchasing process. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 01-01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 3. One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of . A. social psychology B. cognitive psychology C. management D. consumer behavior E. organizational behavior Answer: D Explanation: Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Easy Gradabl e: automatic Learning Objective: 01-01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 4. Which of the following is not true regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. Answer: D Explanation: Sufficient knowledge of consumer behavior exists to provide usable guidelines, but accurate monitoring and practice are required. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Hard Gradable: automatic Learning Objective: 01-01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 5. Which of the following is a key aspect regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E. All of these choices are correct. Answer: E Explanation: Sufficient knowledge of consumer behavior exists to provide usable guidelines, but accurate monitoring and practice are required. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 01 -01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 6. Which of the following is not an application of consumer behavior? A. marketing strategy B. human resource management C. regulatory policy D. informed consumers E. social marketing Answer: B Explanation: Human resource management is not an application of consumer behavior. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 01-02 Summarize the applications of consumer behavior. Topic: Applications of Consumer Behavior 7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent? A. marketing strategy B. regulatory policy C. social marketing D. informed consumers E. resource management Answer: A Explanation: An accurate understanding of consumer behavior can greatly reduce the odds of failures. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 01-02 Summarize the applications of consumer behavior. Topic: Marketing Strategy 8. is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. A. Social marketing B. Consumer behavior C. Regulation D. Proactive marketing E. Ethical marketing Answer: A Explanation: Social marketing has been used in attempts to reduce smoking, to encourage environmentally sound behaviors such as recycling, and to support many other important causes. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 01-02 Summarize the applications of consumer behavior. Topic: Social Marketing 9. Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing A. conscientious marketing. B. regulated marketing. C. ethical marketing. D. proactive marketing. E. social marketing. Answer: E Explanation: Social marketing is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 01-02 Summarize the applications of consumer behavior. Topic: Social Marketing