Report of China and India, Power Distance Index (PDI) / Individualism & Collectivism (IND)

UNIVERSITY of SALFORD
BUSINESS SCHOOL




Graduate Certificate in International Management : CRN 32274


International Business & Management




Semester Assingment / Part 1


Report
China / India
Power Distance Index / Individualism & Collectivism


Friday 11th July 2014 (Week 6)




Oguzhan AKIN
@00394149

, EXECUTIVE SUMMARYi


The key of international management and marketing for global companies is to dominate
that country's culture. One of the most famous scientific research in this regard is the Dimensions of
National Cultures of Geert Hofstede (Social Psychologist). The objective of this report on the basis
of any two of these studies (Power Distance Index & Individualism versus Collectivism), to
examine the two countries (China & India) of the world which have been developing rapidly in the
last decade.




i Analyse of China & India in PDI & IND

, TABLE OF CONTENTSii


1.0 Introduction 1

2.0 Power Distance Index (PDI) & Individualism (IDV) 2

2.1 Power Distance Index (PDI) 2

2.1.1 Power Distance Index (PDI) in China 3

2.1.2 Power Distance Index (PDI) in India 4

2.2 Individualism versus Collectivism (IDV) 6

2.2.1 Individualism versus Collectivism (IDV) in China 6

2.2.2 Individualism versus Collectivism (IDV) in India 7

3.0 Company Review (Merrill Lynch) 9

3.1 Review by PDI 9

3.2 Review by IND 10

3.3 Summary of Review 11

4.0 Conclusion 12

5.0 References 13




ii Analyse of China & India in PDI & IND