Strategies
and
Resources
Research Study
, MCDONALD
• Founded in 1940, in San Bernardino (Cal
US)
• The ninth-highest global brand valuation
• McDonald’s is the largest restaurant cha
revenue, having more than 37 000 fast f
restaurants in over 100 countries.
• The menu includes: French fries,
cheeseburgers, hamburgers, wraps, soft
chicken products, breakfast products, de
In order to satisfy the tastes of the custo
as well as the need of healthier food, the
introduced: fruits, smoothies, salads etc
McDonald’s Product M
ip
Portfolio in the UK
and
Resources
Research Study
, MCDONALD
• Founded in 1940, in San Bernardino (Cal
US)
• The ninth-highest global brand valuation
• McDonald’s is the largest restaurant cha
revenue, having more than 37 000 fast f
restaurants in over 100 countries.
• The menu includes: French fries,
cheeseburgers, hamburgers, wraps, soft
chicken products, breakfast products, de
In order to satisfy the tastes of the custo
as well as the need of healthier food, the
introduced: fruits, smoothies, salads etc
McDonald’s Product M
ip
Portfolio in the UK
