Chapter 1 Globalization
1) Globalization benefits YouTube by helping the company reach a global audience.
Answer: TRUE
Diff: 1 Page Ref: 3
Topic: AACSB: Use of IT
Objective: Chapter 1-LO1
2) Globalization does not affect a people's culture nor the way companies do business.
Answer: FALSE
Diff: 1 Page Ref: 4
Topic: AACSB: Multicultural and Diversity
Objective: Chapter 1-LO1
3) International business is any commercial transaction that crosses the borders of two or
more nations.
Answer: TRUE
Diff: 1 Page Ref: 4
Objective: Chapter 1-LO1
4) Imports are goods and services purchased abroad and brought into a country.
Answer: TRUE
Diff: 1 Page Ref: 4
Objective: Chapter 1-LO1
,5) Exporting is any business transaction that crosses the borders of two or more nations.
Answer: FALSE
Diff: 2 Page Ref: 4
Objective: Chapter 1-LO1
6) E-business (e-commerce) is the use of computer networks to purchase, sell, or
exchange products, service customers, and collaborate with partners.
Answer: TRUE
Diff: 1 Page Ref: 4
Topic: AACSB: Use of IT
Objective: Chapter 1-LO1
7) Globalization is the trend toward greater economic, cultural, political, and
technological interdependence among national institutions and economies.
Answer: TRUE
Diff: 1 Page Ref: 6
Topic: AACSB: Use of IT
Objective: Chapter 1-LO1
,8) Denationalization refers to national boundaries becoming less relevant.
Answer: TRUE
Diff: 2 Page Ref: 6
Objective: Chapter 1-LO1
9) Internationalization refers to national boundaries becoming less relevant.
Answer: FALSE
Diff: 2 Page Ref: 6
Objective: Chapter 1-LO1
10) Products marketed in all countries essentially without any changes are called
"international products."
Answer: FALSE
Diff: 3 Page Ref: 6
Objective: Chapter 1-LO1
11) Companies that sell global products can reduce costs by standardizing various aspects
of their marketing activities.
Answer: TRUE
Diff: 2 Page Ref: 6
Topic: AACSB: Multicultural and Diversity
Objective: Chapter 1-LO1
12) A company that sells a global product can explore opportunities abroad if the home
market is small or becomes saturated.
Answer: TRUE
Diff: 1 Page Ref: 6
, Topic: AACSB: Multicultural and Diversity
Objective: Chapter 1-LO1
13) Globalization of production refers to convergence in buyer preferences in markets
around the world.
Answer: FALSE
Diff: 2 Page Ref: 7
Topic: AACSB: Multicultural and Diversity
Objective: Chapter 1-LO1
14) Globalization creates new risks and accentuates old ones for companies because it
exposes them to new threats as well as to new opportunities.
Answer: TRUE
Diff: 2 Page Ref: 8
Objective: Chapter 1-LO1