TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK) - $35.48   Add to cart

Looking for more study guides & notes to pass TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER? Find more study material on our TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER overview page 

Exam (elaborations)

TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK)

TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK) TABLE OF CONTENTS 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Product, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communications 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Digital, Mobile, and Social Media Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics

Preview 4 out of 898  pages

avatar-seller
Laudabletasks

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 450,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

$ 35.48
  • (0)
  Add to cart