Introduction to Relationship Marketing
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is completed with a strategic orientation, where the connection is improved with existing customers instead of finding new customers. It's meant to cater to the requirements of individual customers. Its major part involves studying the necessity of the customer and thus the way product or service needs to change as per custom requirements.
Written for
- Institution
- University Of California - Los Angeles
- Course
- MARKETING
Document information
- Uploaded on
- September 24, 2021
- Number of pages
- 3
- Written in
- 2019/2020
- Type
- Essay
- Professor(s)
- Unknown
- Grade
- A+
Subjects
- relationship marketing
- marketing
- relationship
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introduction to relationship marketing