Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. - $25.48   Add to cart

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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consumer and Business Buyer Behavior PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Products, Services, and Brands: Building Customer Value 8 New Product Development and Product Life-Cycle Strategies 9 Pricing: Understanding and Capturing Customer Value 10 Marketing Channels: Delivering Customer Value 11 Retailing and Wholesaling 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 13 Personal Selling and Sales Promotion 14 Direct, Online, Social Media, and Mobile Marketing PART 4 EXTENDING MARKETING 15 The Global Marketplace 16 Sustainable Marketing: Social Responsibility and Ethics

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