MARK 3336 FINAL EXAM UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MARK 3336 FINAL EXAM UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
MARK 3336 FINAL EXAM UPDATED
CORRECT ANSWERS
The cutting out of marketing channel intermediaries
by the displacement of traditional resellers by
Reintermediation
1
Showrooming
3




Answer:

, ACTUAL QUESTIONS AND
by product or service producers or
radical new types of intermediaries
Disintermediation
2
Mass Customization
4

Question:
Perceptual Positioning Maps
Answer:
Show consumer perceptions of their brands versus those of competing products
on important buying dimensions

Question:
Cash Cows
Answer:
Low market growth and high market share
- Profitable products
- Generate more cash than needed for share maintenance
- Slow sales growth
- Need less investment to hold their market share
- Can finance question marks and stars

Question:
Social Marketing
Answer:
The use of traditional business marketing concepts and tools to encourage
behavior that will create individual and societal well-being
- Health care, education, environmental sustainability, human rights, and personal
safety

Question:
Product/Market Expansion Grid
Answer:
- Present Products and Present Customers: Market Penetration
- New Products and Present Customers: Product development
- Present Products and New Customers: Market development
- New Products and New Customers: Diversification

Question:
Strategic Planning
Answer:
The process of developing and maintaining a strategic fit between the
organization's goals and capabilities and its changing market opportunities

Question: