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MARK 3336 EXAM 1 (UNIVERSITY OF HOUSTON UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

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MARK 3336 EXAM 1 (UNIVERSITY OF HOUSTON UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

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MARK 3336 EXAM 1 (UNIVERSITY OF HOUSTON
UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Question:
MARK 3336 EXAM 1 (UNIVERSITY
QUESTIONS AND CORRECT
low growth and share, low profit potential,
Cats
1
Dogs
3




Answer:

, OF HOUSTON UPDATED ACTUAL
ANSWERS
most likely need to get rid of them
Squirrels
2
Cash Cows
4

Question:
the process by which companies create value for customers and build strong
customer relationships in order to capture value from customers in return
Answer:
Marketing

Question:
Market Offerings
Answer:
Combination of products, services, information, or experiences offered to a
market to satisfy a need or want

Question:
Four parts of market offerings
Answer:
1. Product
2. Service
3. Information
4. Experiences

Question:
When the focus is only on the existing wants and needs, causing the business to
lose sight of underlying wants/needs, or even future wants/needs
Answer:
Market Myopia

Question:
Market Management
Answer:
The art and science of choosing target markets and building profitable
relationships with them

Question:
What customers will we serve?
How can we best serve these customers?
Answer:
Questions around Market Managements

Question:

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