MARK 3336 EXAM #2 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MARK 3336 EXAM #2 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
MARK 3336 EXAM #2 UPDATED
CORRECT ANSWERS
Screening new product ideas to spot good
possible.
Crowdsourcing
1




Answer:
ACTUAL QUESTIONS AND
ones and drop poor ones as soon as
Test marketing

, 2

Question:
Business buyer behavior
Answer:
Buying behavior of organizations that buy goods and services for use in the
production of other products and services that are sold, rented, or supplied to
others.

Question:
Business buyers determine which products and services their organizations need
to purchase and then find, evaluate, and choose among alternative suppliers and
brands.
Answer:
Business buying process

Question:
Supplier development
Answer:
Systematically developing networks of supplier-partners to ensure a dependable
supply of the products and materials that they use in making their own products
or reselling to others.

Question:
A business buying situation in which the buyer routinely reorders something
without any modifications.
Answer:
Straight rebuy

Question:
A business buying situation in which the buyer wants to modify product
specifications, prices, terms, or suppliers.
Answer:
Modified rebuy

Question:
A business buying situation in which the buyer purchases a product or service for
the first time.
Answer:
New task

Question:
Systems (solutions) selling
Answer:
Buying a packaged solution to a problem from a single seller, thus avoiding all the
separate decisions involved in a complex buying situation.