MAR3023 EXAM 1 REVIEW UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MAR3023 EXAM 1 REVIEW UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
MAR3023 EXAM 1 REVIEW UPDATED
CORRECT ANSWERS
A group of brands within a product category
possible purchase
Consideration Set
1




Answer:
ACTUAL QUESTIONS AND
that a buyer views as alternatives for
Awareness Set

, 2

Question:
1. Extended: All 5 stages, considerable effort, external info, many alternatives
evaluated.
2. Limited: Some info, maybe ask a friend. Several brands, more basic like what for
lunch.
3. Routine: Low involvement, low effort. "buying milk"
Answer:
Types of Problem Solving

Question:
1. Problem Recognition
2. Information Search
3. Evaluate Alternatives
4. Purchase Decision
5. Post-Purchase Behavior (Cognitive Dissonance when anxious)
Answer:
Decision Making Process

Question:
Sales Forecasting Techniques
Answer:
1. Judgments of the decision maker.
2. Surveys of knowledgeable groups
3. Statistical methods

Question:
Perceptual Map
Answer:
displays, in two or more dimensions, the position of products or brands in the
consumer's mind

Question:
Market
Answer:
Customers, those willing and able to buy.
1. Willing: Customer expectations/confidence
2. Ability: Income (Gross, Disposable, Discretionary)

Question:
Multicultural Marketing Programs
Answer:
combinations of the marketing mix that reflect the unique attitudes, ancestry,
communication preferences, and lifestyles of different races

Question: