NPL 3010 CLEMSON ALL QUIZZES EXAM UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

NPL 3010 CLEMSON ALL QUIZZES EXAM UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS

Question:
Which largest US nonprofit has gone international, establishing major international
operations?
Answer:
Habitat for humanity

Question:
Which of the following could be an example of competition between the nonprofit and
commercial sector?
Answer:
Museum selling merchandise in their gift shop and catalogues.

Question:
which of the following is an invalid statement of nonprofit?
Answer:
Their mission and tasks are important but not as complex and hard as those of for
profit organizations.

Question:
Asking a consumer to wear a seat belt Is an example of an exchange of
Answer:
old behavior pattern

Question:
which of the following countries has a large nonprofit force than the United States?
Answer:
The Netherlands

Question:
Marketing should
Answer:
challenge any organizational decision that isn't target audience focused

Question:
Generic competition for museum attendance will not include
Answer:
an exhibition at another museum

Question:
Target audience centered marketing means that the organization might undertake
Answer:
a change in the value proposition

, Question:
An organizational centered orientation holds that
Answer:
customer ignorance and lack of motivation cause program to fail

Question:
a target audience orientation consider
Answer:
perception, needs, wants and satisfaction of customer and target audiences (A&C)

Question:
Which is an example of a cost incurred during an exchange?
Answer:
loss of self respect

Question:
The high involvement that is typical in consumer decision making in
nonprofitmarketing exchanges does NOT include the following:
Answer:
the personal or social risks of a "wrong" decision are perceived as high

Question:
According to Maslow's hierarchy of needs, a sense of belonging is a:
Answer:
social need

Question:
Relatively habitual routine consumer behavior
Answer:
all of the above

Question:
In nonprofit marketing, the equivalent of the for-profit CRM model is:
Answer:
maximizing perceived benefit

Question:
Which of the following is a reason that a social service culture can go on unchanged for
years
Answer:
The organization is undertaking something the public truly needs, with high demand
and little competition

Question:
In the macroenvironment, the aging of the population is an example of
Answer:
Technological change