Exam (elaborations)
Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}
- Course
- Institution
Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value a...
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