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Jeremy McPherson Wk3 NikeCaseStudy (NEWEST)

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Nike Case Study Analysis Nike: Spreading Out to Win the Race Nike is indisputably a giant in the athletics industry. The Portland, Oregon, company is known worldwide for its products, none of which it actually makes. It has thrived by knowing how to stay small, focusing on core competencies, and outsourcing manufacturing. But if you don’t make anything, what do you actually do? If you outsource everything, what’s left? A lot of brand recognition, as it turns out. Behind the Swoosh Nike continues to outpace the athletic shoe competition while spreading its brand through an ever-widening universe of sports equipment, apparel, and paraphernalia. The ever-present Swoosh graces everything from bumper stickers to sunglasses to high school sports uniforms. Nike products embody a love of sport, discipline, ambition, practice, and all other desirable traits of athleticism

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Institution
University Of Pheonix
Course
MGT230 (MGT230)








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Institution
University Of Pheonix
Course
MGT230 (MGT230)
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Uploaded on
June 4, 2021
Number of pages
4
Written in
2020/2021
Type
Case
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Jeremy mcpherson
Grade
A

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  • jeremy mcpherson wk3 nikecasestudy
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