In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y) - $4.74   Add to cart

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Summary

In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)

Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Rationality 2.1 How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product – Levin & Gaeth (1988) 2.2 Preference Reversals Between Joint and Separate Evaluations of Options: A Review and Theoretical Analysis – Hsee, Loewenstein, Blount & Bazerman (1999) 2.3 Zero as a Special Price: The True Value of Free Products – Shampanier, Mazar & Ariely (2007) Topic 3 – Technology and Social Influences on Consumer Behavior 3.1 Signaling Status with Luxury Goods: The Role of Brand Prominence – Han, Nunes & Dreze (2010) 3.2 Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns – Chae, Stephen, Bart & Yao (2017) 3.3 Task-Dependent Algorithm Aversion – Castelo, Bos & Lehmann (2019) 3.4 Photographic Memory: The Effects of Volitional Photo Taking on Memory for Visual and Auditory Aspects of an Experience – Barasch, Diehl, Silverman & Zauberman (2017) Topic 4 – Affective and Emotional Consumer Reactions 4.1 What Makes Online Content Viral? – Berger & Milkman (2012) 4.2 The Effects of Physiological Arousal on Information Processing and Persuasion – Sanbonmatsu & Kardes (1988) 4.3 The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials – Pham, Geuens & Pelsmacker (2013) Topic 5 – Consumers and Marketing for a Better World 5.1 The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention – Kivetz, Urminsky & Zheng (2006) 5.2 A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels – Goldstein, Cialdini & Griskevicius (2008) 5.3 Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods – Okada (2005)

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