PRT 50 Final Exam (UVM) – Study Guide, Revision Notes, and Practice Questions
Demand - ✔✔The amount of goods and services that can be purchased at specific periods of
for specific prices
Consequences of demand (When prices go up) - ✔✔When prices go up, people buy less
(generally)
Demand fluctuates because... - ✔✔People make choices which allow that always vary. (e.g
steak one week, chicken the next)
Tourism marketers want to even out demand by: - ✔✔-By pricing, to pull tourists in (air travel)
-By creating packages that entice visitors
Supply - ✔✔-Attractions+services.
-the industry side of tourism
-all of the components of the destination
-it is not variable (you can't fly half of a plane) Must always pay the fees
-because demand varies, sometimes supply is not needed, which can put businesses out of
business
Supply to combat demand variability - ✔✔-hopes that 1 attraction will stimulate more
attractions to form near by
-groups of people buy supply items (hotels, businesses) so the full weight of failure won't just
fall on one person
-constantly changing prices so that people want to come
,Modes of Travel, Characteristics of Supply for transportation modes - ✔✔-capital=incentive
industry
-planes, trains, busses ect. are very expensive and take a long time to acquire, maintain, run
Modes of Travel, Characteristics of Demand for transportation modes - ✔✔-train, airline,
cruise, ferry ect. help people get around
Linking supply and demand. Why do people use certain kinds of travel? - ✔✔-depends on
what kind of experience they are looking for
Functional utility of trip - ✔✔-how it performs overall, basic qualities of the trip
-departure/arrival time
-length of travel time
-routing options
Transportation Aesthetics/Emotional reasons (why it appeals to you) - ✔✔-how you feel about
mode of travel
-sense of fear, luxury, comfort
-first class > economy
Social/Organizational utility (esteem level of Maslow's hierarchy) - ✔✔-social meanings,
stereotypes, how you perceive it
-these stereotypes that are apart of the certain form of travel
Situational utility of a trip - ✔✔-location convenience, antecedent, consequent qualities
-the whole experience of a trip in all
-the ease or difficulty it takes to get to your destination
, Curiosity utility for transportation - ✔✔-trying different modes of transportation
-a travel mode that itself becomes an attraction (scenic train rides (space shuttle in the future)
Concept: Vertical integration (think airport/hotel) - ✔✔-one industry will own a series of
attractions (airlines buying rental car services, restaurants, hotels)
-this is hopes to keep $ "in house"
-also makes it easier for the tourist to get info about anything
-"one stop shop" companies try to keep tourists in house
Concept: Code Sharing - ✔✔-an alliance between two or more airline companies where one
company (US airlines) can advertise a flight to a place that they would not be able to otherwise
go if they didn't code share with (Delta). Delta owns a gate at an airport that US airlines doesn't
but they share their gates to get more passengers for their flights. Both airlines are printed on
your ticket. But US airlines is the plane and the ones on board.
Code Sharing Benifits - ✔✔-expands company market
-utilizes space and access to other places
-gives access to other airports, routs and gates
Tourism Planning - ✔✔-small tourism projects work well -mass tourism produces impacts and
requires coordination to produce positive experiences for tourists, locals, states, communities
and countries.
Why plan for tourism? Coordination, minimizing...) - ✔✔-state plan is mandatory
-tourism produces positive and negative impacts on economic, political, social, cultural,
environmental
-the goal is to reduce negative impacts
-tourism can damage natural/cultural resources
Demand - ✔✔The amount of goods and services that can be purchased at specific periods of
for specific prices
Consequences of demand (When prices go up) - ✔✔When prices go up, people buy less
(generally)
Demand fluctuates because... - ✔✔People make choices which allow that always vary. (e.g
steak one week, chicken the next)
Tourism marketers want to even out demand by: - ✔✔-By pricing, to pull tourists in (air travel)
-By creating packages that entice visitors
Supply - ✔✔-Attractions+services.
-the industry side of tourism
-all of the components of the destination
-it is not variable (you can't fly half of a plane) Must always pay the fees
-because demand varies, sometimes supply is not needed, which can put businesses out of
business
Supply to combat demand variability - ✔✔-hopes that 1 attraction will stimulate more
attractions to form near by
-groups of people buy supply items (hotels, businesses) so the full weight of failure won't just
fall on one person
-constantly changing prices so that people want to come
,Modes of Travel, Characteristics of Supply for transportation modes - ✔✔-capital=incentive
industry
-planes, trains, busses ect. are very expensive and take a long time to acquire, maintain, run
Modes of Travel, Characteristics of Demand for transportation modes - ✔✔-train, airline,
cruise, ferry ect. help people get around
Linking supply and demand. Why do people use certain kinds of travel? - ✔✔-depends on
what kind of experience they are looking for
Functional utility of trip - ✔✔-how it performs overall, basic qualities of the trip
-departure/arrival time
-length of travel time
-routing options
Transportation Aesthetics/Emotional reasons (why it appeals to you) - ✔✔-how you feel about
mode of travel
-sense of fear, luxury, comfort
-first class > economy
Social/Organizational utility (esteem level of Maslow's hierarchy) - ✔✔-social meanings,
stereotypes, how you perceive it
-these stereotypes that are apart of the certain form of travel
Situational utility of a trip - ✔✔-location convenience, antecedent, consequent qualities
-the whole experience of a trip in all
-the ease or difficulty it takes to get to your destination
, Curiosity utility for transportation - ✔✔-trying different modes of transportation
-a travel mode that itself becomes an attraction (scenic train rides (space shuttle in the future)
Concept: Vertical integration (think airport/hotel) - ✔✔-one industry will own a series of
attractions (airlines buying rental car services, restaurants, hotels)
-this is hopes to keep $ "in house"
-also makes it easier for the tourist to get info about anything
-"one stop shop" companies try to keep tourists in house
Concept: Code Sharing - ✔✔-an alliance between two or more airline companies where one
company (US airlines) can advertise a flight to a place that they would not be able to otherwise
go if they didn't code share with (Delta). Delta owns a gate at an airport that US airlines doesn't
but they share their gates to get more passengers for their flights. Both airlines are printed on
your ticket. But US airlines is the plane and the ones on board.
Code Sharing Benifits - ✔✔-expands company market
-utilizes space and access to other places
-gives access to other airports, routs and gates
Tourism Planning - ✔✔-small tourism projects work well -mass tourism produces impacts and
requires coordination to produce positive experiences for tourists, locals, states, communities
and countries.
Why plan for tourism? Coordination, minimizing...) - ✔✔-state plan is mandatory
-tourism produces positive and negative impacts on economic, political, social, cultural,
environmental
-the goal is to reduce negative impacts
-tourism can damage natural/cultural resources
