Essentials RUof RUstrategic RUmanagement RUTestbank RUThe RUquest RUfor RUcompetitive RULatest RU2025 RU2026
Managers RUin RUall RUtypes RUof RUbusinesses RUmustadevelop RUa RUclear RUanswer RUfor RUwhich RUof RUthe RUfollowing
RUquestions?
Whereaare RUwe RUnow?
Where RUdo RUweawant RUtoago RUfrom RUhere?
What RUis RUthe RUset RUof RUactions RUthat RUwe RUneed RUto RUtakeato RUoutperform RUthe RUcompany’s RUcompetitors
RUand RUachieveasup RUerior RUprofitability?
Whenawill RUweaknow RUweaareathere?
What RUmoves RUand RUapproaches RUdo RUwe RUneed RUto RUgainaadvantage RUin RUthe RUmarketplace?
A RUcompany’s RUstrategy RUis RUthe RUset RUof RUactions RUthat RUits RUmanagersaneed RUto RUtake RUto RUoutperform RUthe
RUcompany’s RUcompetit RUors RUand RUachieve RUsuperior RUprofitability.
, 10.00
2. Award:
points
A RUcompany’s RUstrategy RUconsistsaof
actions RUto RUdevelop RUa RUmore RUappealing RUbusinessamodel RUthan RUrivals.
plansainvolving RUalignment RUof RUorganizational RUactivities RUand RUstrategic RUobjectives.
offensive RUand RUdefensive RUmoves RUto RUgenerate RUrevenuesaand RUincreaseaprofit RUmargins.
competitive RUmoves RUand RUapproaches RUthat RUmanagers RUhave RUdeveloped RUto RUgrow RUthe RUbusiness,
RUattract RUand RUpleas RUeacustomers, RUconductaoperations, RUandaachieve RUtargetedaobjectives.
its RUstrategic RUvision,aits RUstrategicaobjectives, RUandaits RUstrategic RUintent.
A RUstrategy RUstandsaaachance RUof RUsucceeding RUonly RUwhen RUit RUis RUpredicated RUonaactions, RUbusiness
RUapproaches, RUandacom RUpetitive RUmoves RUaimed RUat RUappealingato RUbuyers RUin RUways RUthat RUset RUa
RUcompany RUapart RUfrom RUrivals.
, 10.00
3. Award:
points
The RUcompetitiveamoves RUand RUbusiness RUapproaches RUa RUcompany’s RUmanagement RUisausingato RUgrow RUthe
RUbusiness, RUcom RUpete RUsuccessfully, RUattract RUand RUplease RUcustomers,aconduct RUoperations, RUrespond
RUtoachanging RUeconomic RUand RUmarke RUt RUconditions, RUand RUachieve RUorganizational RUobjectives RUis
RUreferred RUto RUas
its
strategy.
moves RUto RUimitateakey RUrivals.
strategic RUmission.
business RUmodel.
strategic RUvision.
A RUstrategy RUis RUpredicated RUon RUactions, RUbusinessaapproaches, RUand RUcompetitive RUmoves RUaimed RUat
RUappealing RUtoabuyers RUin RUways RUthatasetaa RUcompany RUapart RUfrom RUrivals. RUSimply RUtrying RUto RUmimic
RUtheastrategies RUof RUtheaindustry’s RUsuccessful RUcompanies RUneveraworks.
The RUessence RUof RUstrategy RUis
developingalasting RUsuccess RUthatacan RUsupport RUgrowth RUand RUsecure RUtheacompany’s RUfuture RUover RUthe
RUlong RUterm.
, 10.00
4. Award:
points
re-creating RUa RUbusinessamodel RUwith RUregularity.
matchingarival RUbusinesses’ RUproducts RUand RUquality RUdimensions RUin RUthe RUmarketplace.
buildingaprofits RUfor RU short-termasuccess.
realigning RUthe RUmarket RUto RUprovoke RUchange RUin RUrival RUcompanies.
Strategy RUat RUits RUessence RUis RUabout RUsetting RUa RUcompany RUapart RUfrom RUits RUrivals RUand RUstakingaout RUa
RUmarketapositionathatais RUnot RUcrowdedawith RUstrong RUcompetitors. RUA RUcompany RUaims RUatadoing
RUwhatarivals RUcannot RUor RUdon’tado.
Managers RUin RUall RUtypes RUof RUbusinesses RUmustadevelop RUa RUclear RUanswer RUfor RUwhich RUof RUthe RUfollowing
RUquestions?
Whereaare RUwe RUnow?
Where RUdo RUweawant RUtoago RUfrom RUhere?
What RUis RUthe RUset RUof RUactions RUthat RUwe RUneed RUto RUtakeato RUoutperform RUthe RUcompany’s RUcompetitors
RUand RUachieveasup RUerior RUprofitability?
Whenawill RUweaknow RUweaareathere?
What RUmoves RUand RUapproaches RUdo RUwe RUneed RUto RUgainaadvantage RUin RUthe RUmarketplace?
A RUcompany’s RUstrategy RUis RUthe RUset RUof RUactions RUthat RUits RUmanagersaneed RUto RUtake RUto RUoutperform RUthe
RUcompany’s RUcompetit RUors RUand RUachieve RUsuperior RUprofitability.
, 10.00
2. Award:
points
A RUcompany’s RUstrategy RUconsistsaof
actions RUto RUdevelop RUa RUmore RUappealing RUbusinessamodel RUthan RUrivals.
plansainvolving RUalignment RUof RUorganizational RUactivities RUand RUstrategic RUobjectives.
offensive RUand RUdefensive RUmoves RUto RUgenerate RUrevenuesaand RUincreaseaprofit RUmargins.
competitive RUmoves RUand RUapproaches RUthat RUmanagers RUhave RUdeveloped RUto RUgrow RUthe RUbusiness,
RUattract RUand RUpleas RUeacustomers, RUconductaoperations, RUandaachieve RUtargetedaobjectives.
its RUstrategic RUvision,aits RUstrategicaobjectives, RUandaits RUstrategic RUintent.
A RUstrategy RUstandsaaachance RUof RUsucceeding RUonly RUwhen RUit RUis RUpredicated RUonaactions, RUbusiness
RUapproaches, RUandacom RUpetitive RUmoves RUaimed RUat RUappealingato RUbuyers RUin RUways RUthat RUset RUa
RUcompany RUapart RUfrom RUrivals.
, 10.00
3. Award:
points
The RUcompetitiveamoves RUand RUbusiness RUapproaches RUa RUcompany’s RUmanagement RUisausingato RUgrow RUthe
RUbusiness, RUcom RUpete RUsuccessfully, RUattract RUand RUplease RUcustomers,aconduct RUoperations, RUrespond
RUtoachanging RUeconomic RUand RUmarke RUt RUconditions, RUand RUachieve RUorganizational RUobjectives RUis
RUreferred RUto RUas
its
strategy.
moves RUto RUimitateakey RUrivals.
strategic RUmission.
business RUmodel.
strategic RUvision.
A RUstrategy RUis RUpredicated RUon RUactions, RUbusinessaapproaches, RUand RUcompetitive RUmoves RUaimed RUat
RUappealing RUtoabuyers RUin RUways RUthatasetaa RUcompany RUapart RUfrom RUrivals. RUSimply RUtrying RUto RUmimic
RUtheastrategies RUof RUtheaindustry’s RUsuccessful RUcompanies RUneveraworks.
The RUessence RUof RUstrategy RUis
developingalasting RUsuccess RUthatacan RUsupport RUgrowth RUand RUsecure RUtheacompany’s RUfuture RUover RUthe
RUlong RUterm.
, 10.00
4. Award:
points
re-creating RUa RUbusinessamodel RUwith RUregularity.
matchingarival RUbusinesses’ RUproducts RUand RUquality RUdimensions RUin RUthe RUmarketplace.
buildingaprofits RUfor RU short-termasuccess.
realigning RUthe RUmarket RUto RUprovoke RUchange RUin RUrival RUcompanies.
Strategy RUat RUits RUessence RUis RUabout RUsetting RUa RUcompany RUapart RUfrom RUits RUrivals RUand RUstakingaout RUa
RUmarketapositionathatais RUnot RUcrowdedawith RUstrong RUcompetitors. RUA RUcompany RUaims RUatadoing
RUwhatarivals RUcannot RUor RUdon’tado.
