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BUS 201 Final Exam Review: Sustainable Marketing & Triple Bottom Line Questions & Answers

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Master BUS 201 with the latest exam review. Features verified questions and answers on sustainable marketing, greenwashing, triple bottom line, and corporate responsibility—graded A+.

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Uploaded on
January 23, 2026
Number of pages
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Written in
2025/2026
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BUS201 FINAL EXAM QUESTIONS WITH
ANSWERS LATEST UPDATE ALREADY
GRADED A+




_____ involves developing and promoting products and services
that meet consumer and business user needs utilizing society's
natural, human and cultural resources responsibly to ensure a
better quality of life now and for future generations to come. -
correct answer- Sustainable Marketing


As companies move more and more towards a full triple bottom
line, one of the difficulties is that there isn't common language
for communicating and assessing this full bottom line. GAAP
communicates this for the "Profit" bottom line. Which of the
following is NOT an example of formalized tools providing this
"common language" Sustainability? - correct answer-
Governmental Sustainability Oversight Committee (GSOC)


Bnax Ltd., a cosmetics manufacturing company, has little or no
recycling practices and produces cosmetics made of hazardous
chemicals. However, Bnax Ltd. claims its products are eco-
friendly and the packaging of the product have images of nature
on it. Which of the following is Bnax Ltd. practicing? - correct
answer- greenwashing

, Eco-system services refer to - correct answer- Goods and
service produced by natural systems that benefit humans


Fast-food chain Larks sells burgers, French fries, and sandwiches.
Larks decided to reduce packaging for its food items. This
reduced the cost of materials and disposal costs while at the
same time it helped the environment. Reducing packaging is an
example of a _____ practice that can benefit a private company
and also society at large. - correct answer- sustainable
business


Meeting the needs of the present without compromising the
ability of future generations to meet their own needs is the
common definition of: - correct answer- Sustainability


Qborg Inc. is a public company involved in the production of a
range of electronic appliances including PCs and cell phones. The
company makes sure that all its business decisions are clearly
visible to consumers and stakeholders to maintain credibility
though there are no laws stipulating such extensive disclosure.
Which of the following approaches is being employed by the
company? - correct answer- Radical transparency
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