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Exam (elaborations)

Test Bank: Advertising & Promotion An Integrated Marketing Communications Perspective 13e — Belch & Belch — ISBN 9781266854668

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Boost your preparation for Advertising and Promotion: An Integrated Marketing Communications Perspective, 13th Edition with this comprehensive Test Bank tailored specifically to the Belch & Belch textbook. Featuring a wide range of question types — including multiple‑choice, true/false, matching, and short answer — this test bank aligns with all major chapters and concepts covered in the course. It’s ideal for students preparing for quizzes, midterms, and final exams in marketing, advertising, IMC, and communications strategy classes. Featuring the official ISBN 9781266854668 and authored by Michael A. Belch & George E. Belch, this test bank is a must‑have revision tool for mastering integrated marketing communications theory and real‑world promotional strategy. Instant download for quick access to practice questions and solutions.

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Institution
Advertising & Promotion
Course
Advertising & Promotion

Document information

Uploaded on
January 19, 2026
Number of pages
1004
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • imc practi

Content preview










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