VISUAL COMMUNICATION FINAL
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What are the four visual cues? Ans: Color, form,
depth, movement
Color Ans: the most powerful visual component
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with an infinite number of perceived colors
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What are the three methods to describe color?
Expert
Ans: Objective
Comparative
Subjective
Objective color Ans: assumption that the
perception of color is a result of various light
wavelengths stimulating the cones along the
back of the eyes
Comparative color Ans: the color that another
color is compared with must be accepted
universally as a standard (sky is blue)
, 2
Subjective color Ans: A person's mental state or
association with an object strongly affects the
emotional response to a color
What are the three types of form? Ans: dots
lines
shapes
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Dots Ans: the simplest form
Expert
line Ans: based on perception. Result of other
components that allow us to perceive lines
shape Ans: all shapes are constructed from lines
depth Ans: the visual ability to perceive the
world in 3D and accurately gauge how far away
something is
8 depth cues Ans: Space
Size
Color
Lighting