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Test Bank for International Marketing (4th Asia-Pacific Edition) by Kotabe et al.

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This is a comprehensive test bank for the 4th Asia-Pacific edition of "International Marketing" by Kotabe, Marshall, Ang, Griffiths, Roberts, Voola, and Helsen. It provides multiple-choice and assessment questions covering key global marketing concepts, including the impact of social media, online marketplaces, global consumer behavior, and international supply chain dynamics. It is an essential resource for students and educators focusing on marketing strategies within the Asia-Pacific region and the broader globalized marketplace.

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Uploaded on: January 13, 2026
Number of pages: 329
Written in: 2025/2026
Type: Exam (elaborations)
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Test Bank for International Marketing (4th Asia-Pacific Edition) by Kotabe et al.

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