MEDCONNOISSEUR
Test Bank for
Information
ST
Technology for
U
Management:
VI
Advancing Sustainable,
A
Profitable Business
_A
Growth, 11th Edition
PP
by Efraim Turban,
RO
Carol Pollard &
VE
Gregory Wood (All
D?
Chapters)
© Medconnoisseur
, Chapter 1: Disruptive IT Impacts Companies, Competition,
and Careers
Test Bank
Multiple Choice
ST
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
________.
a. technology
U
b. present value
c. growth potential
d. assets
VI
Answer: C
Difficulty: Medium
A_
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
AP
2. ________ are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
a. Predictions
PR
b. Dashboards
c. Digital models
d. Real-time reports
Answer: B
OV
Difficulty: Easy
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
ED
3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:
?
1
, a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Answer: C
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
ST
AACSB: Analytic skills
4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's ________, which in turn increases revenue.
U
a. Mobile apps and business transactions
VI
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
A_
Answer: D
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AP
AACSB: Technology
5. Market conditions and technological innovations leading to On-Demand services include all
the following except:
PR
a. smartphone-connected consumers
b. private data centers
c. simple and secure purchasing power
d. location-based services
OV
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
ED
6. Business models designed to serve today’s on-demand economy are based on time,
convenience, and ________ service.
?
2
, a. location-based
b. website
c. customer
d. personalized
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
ST
AACSB: Technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data ________.
U
a. over short distances
VI
b. via radio signals
c. using cloud services
d. via databases
A_
Answer: B
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AP
AACSB: Reflective thinking skills
8. An estimated ________ % of big data are unstructured.
PR
a. 25
b. 33
c. 50
d. 80
OV
Answer: D
Difficulty: Medium
Section Reference: IT Innovation and Disruption
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
ED
AACSB: Reflective thinking skills
9. All of the following are examples of the influence of social, mobile, and cloud technologies
except ________.
?
3
Test Bank for
Information
ST
Technology for
U
Management:
VI
Advancing Sustainable,
A
Profitable Business
_A
Growth, 11th Edition
PP
by Efraim Turban,
RO
Carol Pollard &
VE
Gregory Wood (All
D?
Chapters)
© Medconnoisseur
, Chapter 1: Disruptive IT Impacts Companies, Competition,
and Careers
Test Bank
Multiple Choice
ST
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
________.
a. technology
U
b. present value
c. growth potential
d. assets
VI
Answer: C
Difficulty: Medium
A_
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
AP
2. ________ are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
a. Predictions
PR
b. Dashboards
c. Digital models
d. Real-time reports
Answer: B
OV
Difficulty: Easy
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
ED
3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:
?
1
, a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Answer: C
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
ST
AACSB: Analytic skills
4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's ________, which in turn increases revenue.
U
a. Mobile apps and business transactions
VI
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
A_
Answer: D
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AP
AACSB: Technology
5. Market conditions and technological innovations leading to On-Demand services include all
the following except:
PR
a. smartphone-connected consumers
b. private data centers
c. simple and secure purchasing power
d. location-based services
OV
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
ED
6. Business models designed to serve today’s on-demand economy are based on time,
convenience, and ________ service.
?
2
, a. location-based
b. website
c. customer
d. personalized
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
ST
AACSB: Technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data ________.
U
a. over short distances
VI
b. via radio signals
c. using cloud services
d. via databases
A_
Answer: B
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AP
AACSB: Reflective thinking skills
8. An estimated ________ % of big data are unstructured.
PR
a. 25
b. 33
c. 50
d. 80
OV
Answer: D
Difficulty: Medium
Section Reference: IT Innovation and Disruption
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
ED
AACSB: Reflective thinking skills
9. All of the following are examples of the influence of social, mobile, and cloud technologies
except ________.
?
3
