IMC FINAL EXAM (multiple choice
only) well answered to pass 2025/2026
What must a company do before it can convince customers to buy a product? - correct answer
✔✔remind buyers about the product
inform customers about the product
persuade consumers about the product
Identify the accurate statement about product concepts related to a product. - correct answer
✔✔A product can have multiple product concepts.
A document that serves as a guide for the present and future marketing activities of an
organization is referred to as a _________ - correct answer ✔✔Marketing Plan
A document that serves as a guide for the present and future marketing activities of an
organization is referred to as a - correct answer ✔✔mission statement
What is the name of the detailed description of a brand's current marketing position?
1. non-disclosure agreement
2. situation analysis
3. mission statement
4. value chain proposition - correct answer ✔✔2. situation analysis
Where does IMC's greatest power lie?
, 1. in its returns as a short-term capital investment
2. in its ability to be trimmed like other budget items
3. in its ability to curb repeat purchases
4. in its cumulative, long-range, reinforcement effect - correct answer ✔✔4. in its cumulative,
long-range, reinforcement effect
What is the first step in a marketing strategy?
1. determine the strategic position
2. form sales-target and communications objectives
3. develop an appropriate marketing mix
4. define and select the target market - correct answer ✔✔4. define and select the target
market
What is one of the big mistakes that a company can make in developing its marketing strategy?
1. not having mass marketing monologue
2. having precise communications objectives
3. not staking out any position in the market
correct
4. having realistic sales-target objectives - correct answer ✔✔3. not staking out any position in
the market
correct
What is the natural outgrowth of the marketing plan called?
1. IMC plan
only) well answered to pass 2025/2026
What must a company do before it can convince customers to buy a product? - correct answer
✔✔remind buyers about the product
inform customers about the product
persuade consumers about the product
Identify the accurate statement about product concepts related to a product. - correct answer
✔✔A product can have multiple product concepts.
A document that serves as a guide for the present and future marketing activities of an
organization is referred to as a _________ - correct answer ✔✔Marketing Plan
A document that serves as a guide for the present and future marketing activities of an
organization is referred to as a - correct answer ✔✔mission statement
What is the name of the detailed description of a brand's current marketing position?
1. non-disclosure agreement
2. situation analysis
3. mission statement
4. value chain proposition - correct answer ✔✔2. situation analysis
Where does IMC's greatest power lie?
, 1. in its returns as a short-term capital investment
2. in its ability to be trimmed like other budget items
3. in its ability to curb repeat purchases
4. in its cumulative, long-range, reinforcement effect - correct answer ✔✔4. in its cumulative,
long-range, reinforcement effect
What is the first step in a marketing strategy?
1. determine the strategic position
2. form sales-target and communications objectives
3. develop an appropriate marketing mix
4. define and select the target market - correct answer ✔✔4. define and select the target
market
What is one of the big mistakes that a company can make in developing its marketing strategy?
1. not having mass marketing monologue
2. having precise communications objectives
3. not staking out any position in the market
correct
4. having realistic sales-target objectives - correct answer ✔✔3. not staking out any position in
the market
correct
What is the natural outgrowth of the marketing plan called?
1. IMC plan
