IMC Final exam questions with verified
answered answers 2025/2026
The two most basic types of radio formatting are talk and music. - correct answer ✔✔True
Coupons account for almost 30 percent of all consumer sales promotions. - correct answer
✔✔False- 70%
Television advertising is as consumer focused as marketing gets without resorting to personal
selling. - correct answer ✔✔False- internet marketing
Products in highly competitive categories do not benefit from the use of sales promotions. -
correct answer ✔✔False- they do
Direct mail and mobile can be integrated by using a QR code. - correct answer ✔✔True
Like advertising, sales promotions tells consumers why they should buy a product. - correct
answer ✔✔False- gives incentive to entice product
Coupons, sampling and bonus packs are in-store promotions. - correct answer ✔✔True
A company's website does not need to reflect the same tone of voice and visual cues as the
other pieces in its IMC campaign. - correct answer ✔✔False
In 2013, the majority of coupons were distributed through the Internet. - correct answer
✔✔False- free standing inserts
answered answers 2025/2026
The two most basic types of radio formatting are talk and music. - correct answer ✔✔True
Coupons account for almost 30 percent of all consumer sales promotions. - correct answer
✔✔False- 70%
Television advertising is as consumer focused as marketing gets without resorting to personal
selling. - correct answer ✔✔False- internet marketing
Products in highly competitive categories do not benefit from the use of sales promotions. -
correct answer ✔✔False- they do
Direct mail and mobile can be integrated by using a QR code. - correct answer ✔✔True
Like advertising, sales promotions tells consumers why they should buy a product. - correct
answer ✔✔False- gives incentive to entice product
Coupons, sampling and bonus packs are in-store promotions. - correct answer ✔✔True
A company's website does not need to reflect the same tone of voice and visual cues as the
other pieces in its IMC campaign. - correct answer ✔✔False
In 2013, the majority of coupons were distributed through the Internet. - correct answer
✔✔False- free standing inserts
