IMC Exam One Prep (quiz questions)
with complete solutions
Marcom is an abbreviation for ________. - correct answer ✔✔marketing communication
The four tools of product, price, place, and promotion are collectively referred to as the
________. - correct answer ✔✔marketing mix
The materials and ingredients used in producing the product are obtained from other
companies that are referred to as the producer's ________. - correct answer ✔✔suppliers
Which of the following is NOT considered a main type of market? - correct answer ✔✔media
Other options:
consumer
b2b
channel
institutional
The goal of marketing is achieved by matching a product's availability to the ________. - correct
answer ✔✔consumers' need, desire, or demand for the product
The complex network of vendors that produce components and ingredients which are then sold
to the manufacturer is known as the ________. - correct answer ✔✔supply chain
, ________ markets consist of companies that buy products or services to use in their own
businesses or in making other products. - correct answer ✔✔Business-to-business
Most marketing communication dollars are spent on ________ markets. - correct answer
✔✔consumer
The textbook, and this course, is organized around general principles.
The Principle for this first section is:
"All Communications. _____________________________ _____________________________"
- correct answer ✔✔One Voice
Integrated marketing communications is designed to produce better communications ________.
- correct answer ✔✔consistency
Which of the following is an intangible feature of a brand? - correct answer ✔✔the product's
perceived value
Which of the following is NOT a desirable quality for a brand name? - correct answer ✔✔The
brand should be a long word to get attention.
Which of the following measures the financial value the brand contributes to a company? -
correct answer ✔✔brand equity
A company that uses an established brand name with a related line of products is using a(n)
________. - correct answer ✔✔brand extension
A company that takes a ________ approach to international marketing tries to make
accommodations in its marketing mix for cultural differences. - correct answer ✔✔localized
with complete solutions
Marcom is an abbreviation for ________. - correct answer ✔✔marketing communication
The four tools of product, price, place, and promotion are collectively referred to as the
________. - correct answer ✔✔marketing mix
The materials and ingredients used in producing the product are obtained from other
companies that are referred to as the producer's ________. - correct answer ✔✔suppliers
Which of the following is NOT considered a main type of market? - correct answer ✔✔media
Other options:
consumer
b2b
channel
institutional
The goal of marketing is achieved by matching a product's availability to the ________. - correct
answer ✔✔consumers' need, desire, or demand for the product
The complex network of vendors that produce components and ingredients which are then sold
to the manufacturer is known as the ________. - correct answer ✔✔supply chain
, ________ markets consist of companies that buy products or services to use in their own
businesses or in making other products. - correct answer ✔✔Business-to-business
Most marketing communication dollars are spent on ________ markets. - correct answer
✔✔consumer
The textbook, and this course, is organized around general principles.
The Principle for this first section is:
"All Communications. _____________________________ _____________________________"
- correct answer ✔✔One Voice
Integrated marketing communications is designed to produce better communications ________.
- correct answer ✔✔consistency
Which of the following is an intangible feature of a brand? - correct answer ✔✔the product's
perceived value
Which of the following is NOT a desirable quality for a brand name? - correct answer ✔✔The
brand should be a long word to get attention.
Which of the following measures the financial value the brand contributes to a company? -
correct answer ✔✔brand equity
A company that uses an established brand name with a related line of products is using a(n)
________. - correct answer ✔✔brand extension
A company that takes a ________ approach to international marketing tries to make
accommodations in its marketing mix for cultural differences. - correct answer ✔✔localized
