Applying Psychology
to Everyday Life
A Beginner’s Guide
Kenneth T. Strongman
University of Canterbury, Christchurch, New Zealand
,Copyright © 2006 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester,
West Sussex PO19 8SQ, England
Telephone (+44) 1243 779777
Email-(for-orders-and-customer-service-enquiries):--
Visit-our-Home-Page-on-www.wiley.com
All-Rights-Reserved.-No-part-of-this-publication-may-be-reproduced,-stored-in-a-retrieval-system-or-
transmitted- in-any-form-or-by-any-means,-electronic,-mechanical,-photocopying,-recording,-scanning-or-
otherwise,-except- under-the-terms-of-the-Copyright,-Designs-and-Patents-Act-1988-or-under-the-terms-of-a-
licence-issued-by-the- Copyright-Licensing-Agency-Ltd,-90-Tottenham-Court-Road,-London-W1T-4LP,-UK,-
without-the-permission-in- writing-of-the-Publisher.-Requests-to-the-Publisher-should-be-addressed-to-the-
Permissions-Department,-John- Wiley-&-Sons-Ltd,-The-Atrium,-Southern-Gate,-Chichester,-West-Sussex-
PO19-8SQ,-England,-or-emailed-to- ,-or-faxed-to-(+44)-1243-770620.
Designations-used-by-companies-to-distinguish-their-products-are-often-claimed-as-trademarks.-All-brand-
names- and- product- names- used- in- this- book- are- trade- names,- service- marks,- trademarks- or- registered-
trademarks- of- their-respective-owners.-The-Publisher-is-not-associated-with-any-product-or-vendor-mentioned-
in-this-book.
This-publication-is-designed-to-provide-accurate-and-authoritative-information-in-regard-to-the-subject-
matter- covered.-It-is-sold-on-the-understanding-that-the-Publisher-is-not-engaged-in-rendering-professional-
services.-If- professional-advice-or-other-expert-assistance-is-required,-the-services-of-a-competent-
professional-should-be- sought.
Other-Wiley-Editorial-Offices
John-Wiley-&-Sons-Inc.,-111-River-Street,-Hoboken,-NJ-07030,-USA-
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Wiley-VCH- Verlag- GmbH,- Boschstr.- 12,- D-69469- Weinheim,-
Germany
John- Wiley- &- Sons- Australia- Ltd,- 42- McDougall- Street,- Milton,- Queensland- 4064,- Australia
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129809- John- Wiley- &- Sons- Canada- Ltd,- 22- Worcester- Road,- Etobicoke,- Ontario,- Canada- M9W-
1L1
Wiley-also-publishes-its-books-in-a-variety-of-electronic-formats.-Some-content-that-appears-in-print-may-not-be-
available-in-electronic-books.
Library-of-Congress-Cataloging-in-Publication-Data
Strongman,- K.T.
Applying-psychology-to-everyday-life-:-a-beginner’s-guide-/-K.T.-Strongman.
p.- - cm.
Includes- index.
ISBN-13:- 978-0-470-86988-8
ISBN-10:- 0-470-86988-7
1.- Psychology,-Applied.- - I.- Title.
BF636.S767-2006-
158–dc22
2005026871
British-Library-Cataloguing-in-Publication-Data
A-catalogue-record-for-this-book-is-available-from-the-British-
Library- ISBN-13-978-0-470-86988-8-(hbk)-978-0-470-86989-5-
(pbk)
ISBN-10-0-470-86988-7-(hbk)-0-470-86989-5-(pbk)
Typeset-in-10/13pt-Scala-and-Scala-Sans-by-SNP-Best-set-Typesetter-Ltd.,-Hong-Kong-
Printed-and-bound-in-Great-Britain-by-Antony-Rowe-Ltd,-Chippenham,-Wiltshire
This-book-is-printed-on-acid-free-paper-responsibly-manufactured-from-sustainable-
,forestry- in-which-at-least-two-trees-are-planted-for-each-one-used-for-paper-production.
, CONTENTS
Contents
About- the- author ix
Preface xi
1 Psychology- in- life 1
2 Emotional-life:-recognising-feelings-and
emotions 9
3 Emotional-life:-regulating-emotions 25
4 Motivational-life:-hunger,-thirst-and-sex 39
5 Motivational-life:-from-sensation-seeking
to-self-actualisation 55
6 Social-life:-forming-and-maintaining
relationships 71
7 Social-life:-communicating-one-to-one 87
8 Social-life:-communicating-in-groups 103
9 Social-life:-leadership 119
10 Inner-life:-personality 133
11 Inner-life:-the-self 149
12 Intellectual-life:-learning 165
13 Intellectual-life:-memory-and-thinking 181
vii
to Everyday Life
A Beginner’s Guide
Kenneth T. Strongman
University of Canterbury, Christchurch, New Zealand
,Copyright © 2006 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester,
West Sussex PO19 8SQ, England
Telephone (+44) 1243 779777
Email-(for-orders-and-customer-service-enquiries):--
Visit-our-Home-Page-on-www.wiley.com
All-Rights-Reserved.-No-part-of-this-publication-may-be-reproduced,-stored-in-a-retrieval-system-or-
transmitted- in-any-form-or-by-any-means,-electronic,-mechanical,-photocopying,-recording,-scanning-or-
otherwise,-except- under-the-terms-of-the-Copyright,-Designs-and-Patents-Act-1988-or-under-the-terms-of-a-
licence-issued-by-the- Copyright-Licensing-Agency-Ltd,-90-Tottenham-Court-Road,-London-W1T-4LP,-UK,-
without-the-permission-in- writing-of-the-Publisher.-Requests-to-the-Publisher-should-be-addressed-to-the-
Permissions-Department,-John- Wiley-&-Sons-Ltd,-The-Atrium,-Southern-Gate,-Chichester,-West-Sussex-
PO19-8SQ,-England,-or-emailed-to- ,-or-faxed-to-(+44)-1243-770620.
Designations-used-by-companies-to-distinguish-their-products-are-often-claimed-as-trademarks.-All-brand-
names- and- product- names- used- in- this- book- are- trade- names,- service- marks,- trademarks- or- registered-
trademarks- of- their-respective-owners.-The-Publisher-is-not-associated-with-any-product-or-vendor-mentioned-
in-this-book.
This-publication-is-designed-to-provide-accurate-and-authoritative-information-in-regard-to-the-subject-
matter- covered.-It-is-sold-on-the-understanding-that-the-Publisher-is-not-engaged-in-rendering-professional-
services.-If- professional-advice-or-other-expert-assistance-is-required,-the-services-of-a-competent-
professional-should-be- sought.
Other-Wiley-Editorial-Offices
John-Wiley-&-Sons-Inc.,-111-River-Street,-Hoboken,-NJ-07030,-USA-
Jossey-Bass,-989-Market-Street,-San-Francisco,-CA-94103-1741,-USA-
Wiley-VCH- Verlag- GmbH,- Boschstr.- 12,- D-69469- Weinheim,-
Germany
John- Wiley- &- Sons- Australia- Ltd,- 42- McDougall- Street,- Milton,- Queensland- 4064,- Australia
John- Wiley- &- Sons- (Asia)- Pte- Ltd,- 2- Clementi- Loop- #02-01,- Jin- Xing- Distripark,- Singapore-
129809- John- Wiley- &- Sons- Canada- Ltd,- 22- Worcester- Road,- Etobicoke,- Ontario,- Canada- M9W-
1L1
Wiley-also-publishes-its-books-in-a-variety-of-electronic-formats.-Some-content-that-appears-in-print-may-not-be-
available-in-electronic-books.
Library-of-Congress-Cataloging-in-Publication-Data
Strongman,- K.T.
Applying-psychology-to-everyday-life-:-a-beginner’s-guide-/-K.T.-Strongman.
p.- - cm.
Includes- index.
ISBN-13:- 978-0-470-86988-8
ISBN-10:- 0-470-86988-7
1.- Psychology,-Applied.- - I.- Title.
BF636.S767-2006-
158–dc22
2005026871
British-Library-Cataloguing-in-Publication-Data
A-catalogue-record-for-this-book-is-available-from-the-British-
Library- ISBN-13-978-0-470-86988-8-(hbk)-978-0-470-86989-5-
(pbk)
ISBN-10-0-470-86988-7-(hbk)-0-470-86989-5-(pbk)
Typeset-in-10/13pt-Scala-and-Scala-Sans-by-SNP-Best-set-Typesetter-Ltd.,-Hong-Kong-
Printed-and-bound-in-Great-Britain-by-Antony-Rowe-Ltd,-Chippenham,-Wiltshire
This-book-is-printed-on-acid-free-paper-responsibly-manufactured-from-sustainable-
,forestry- in-which-at-least-two-trees-are-planted-for-each-one-used-for-paper-production.
, CONTENTS
Contents
About- the- author ix
Preface xi
1 Psychology- in- life 1
2 Emotional-life:-recognising-feelings-and
emotions 9
3 Emotional-life:-regulating-emotions 25
4 Motivational-life:-hunger,-thirst-and-sex 39
5 Motivational-life:-from-sensation-seeking
to-self-actualisation 55
6 Social-life:-forming-and-maintaining
relationships 71
7 Social-life:-communicating-one-to-one 87
8 Social-life:-communicating-in-groups 103
9 Social-life:-leadership 119
10 Inner-life:-personality 133
11 Inner-life:-the-self 149
12 Intellectual-life:-learning 165
13 Intellectual-life:-memory-and-thinking 181
vii
