This is a bundle of all the chapters discussed in the course Marketing. The chapters are 1 until 18. These summaries are made by me with the use of the book: A framework of marketing-management, and the lectures I attended at the UvA. Thanks to these summaries I passed the course with a 7 as the fi...
[Show more]
2x sold
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
Preview 4 out of 72 pages
Add to cartThis is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
Preview 4 out of 140 pages
Add to cartThis is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
Book Title:
Author(s):
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller jcarmen. Stuvia facilitates payment to the seller.
No, you only buy these notes for $12.66. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
98522 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now