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Inleiding to Marketing en Marktonderzoek

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Deze samenvatting is voor het vak Inleiding tot Marketing en Marktonderzoek (). Dit vak wordt gegeven door Prof. Timothy Desmet. Bevat alle te kennen leerstof van de twee delen.

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Samenvatting Marketing (VUB)
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Samenvatting Marktonderzoek (VUB)
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