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Marketing (IBA UT)

Combinatie van de samenvatting van het boek Foundations of Marketing 5e editie (John Fahy and David Jobbers) en alle aantekeningen van de van tevoren opgenomen lectures van het vak Marketing. In de samenvatting zijn de verplichte hoofdstukken van het vak opgenomen.

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Summary Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)

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Uitgebreide samenvatting van het boek Foundations of Marketing 5e editie. Te gebruiken voor het vak Marketing voor het tweede jaar (eerste module, heet module 5) van de studie International Business Administration op Universiteit Twente. Bevat hoofdstukken 1, 3 (zonder buying decision-making process...

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Marketing notes IBA UTwente pre-recorded lectures

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Uitgebreid overzicht van alle aantekeningen van de van te voren opgenomen lectures van het vak Marketing voor de studie International Business Administration op Universiteit Twente. Bevat alle lectures van de hele module. Ook te gebruiken voor studies op andere universiteiten die gelijkwaardige less...

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