These 2 documents together include the summary of the 16th edition of Principles of Marketing by Kotler & Armstrong, based on what we needed at the University of Groningen in 2017! The second part includes lecture notes and summaries of 2 articles, too.
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I am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more...
Preview 4 out of 44 pages
Add to cartI am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more...
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This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also ...
Preview 4 out of 48 pages
Add to cartThis document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also ...
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