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Strategic Market Management notes
David A. Aaker, Damien D. Mcloughlin - ISBN: 9780470689752
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View all 13 notes for Strategic Market Management, written by David A. Aaker, Damien D. Mcloughlin. All Strategic Market Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Strategic Market Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Full summary of chapters 6 through 8, book no longer required! (English)
- Summary
- • 15 pages •
Full summary of chapters 6 through 8, book no longer required! (English)
Effective implementation of the operations management plan will enable the company to realize its objectives and goals. This paper seeks to discuss the operations management of Samsung Company and how effective they are in ensuring that Samsung achieves its goals and objectives.
- Essay
- • 17 pages •
Effective implementation of the operations management plan will enable the company to realize its objectives and goals. This paper seeks to discuss the operations management of Samsung Company and how effective they are in ensuring that Samsung achieves its goals and objectives.
A COMPLETE summary of the Master's course "International Business Strategy". 
This is a BRILLIANT tool for your exam preparation. 
Topics include, but are not limited to: International strategy, strategy implementation, blue ocean strategies, balanced scorecard and strategy maps, External/internal analysis, growth strategies, global strategies, strategic alliances and strategic uncertainties.
- Summary
- • 18 pages •
A COMPLETE summary of the Master's course "International Business Strategy". 
This is a BRILLIANT tool for your exam preparation. 
Topics include, but are not limited to: International strategy, strategy implementation, blue ocean strategies, balanced scorecard and strategy maps, External/internal analysis, growth strategies, global strategies, strategic alliances and strategic uncertainties.
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Summary of the second portion of the book.
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Summary of the second portion of the book.
In-depth summary on the book strategic market management by Aaker. 
Chapters 1-6
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- • 9 pages •
In-depth summary on the book strategic market management by Aaker. 
Chapters 1-6
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